Tupelo Honey Packaging Suite

Client

Venn Foods

Background

This was an open brief project for which we were to design at least two pieces of packaging. Rather than revamp an existing product, I chose to design a packaging suite for a premium line of tupelo honey for imagined company Venn.

Target

Foodies

Concept

The experience of harvesting honey

Using the shape of the honeycomb, I wanted the packaging to give the experience of extracting honey. The complex, folded outer packaging of the jar reflects a single honeycomb, where the wax must be peeled back to reveal the honey within. For the single servings of honey, each is a honeycomb tray pulled directly from the beehive box.

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