City of Edmonton Rebrand
Client
City of Edmonton
Background
Edmonton’s current branding lacks focus and cohesion, with no unifying brand across various media. The dated logo makes the city feel traditional and conservative, which conflicts with reality. Actual visitor and resident experiences paint the city as the most liberal in the province, with a focus on community, arts, and cultural events.
Target
- Current residents, tourists, young workers 18-40
- Open-minded, enjoy the outdoors, appreciate arts and cultural events, active in community, not afraid of new experiences
Concept
The main message behind this rebrand is that Edmonton provides surprising experiences shared with the best kinds of people. Community, culture, and celebration are the three focus words for this rebrand.
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Before
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After
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Logo Alternates
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Travel Guide
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Travel Guide
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Travel Guide
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Travel Guide
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Website
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Street Banners
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Street Banners
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Stationery